three shot glasses of au vodka with red peppers on bar

Au Vodka Review: A Deep Dive Into Taste, Price, and More

Among the crowded vodka shelves, most bottles blend like nameless extras in a mob scene. Then there’s Au Vodka –  a brand promising smooth taste and modern style at an attractive price point. 

Although new to the scene, Au Vodka has become quite the sensation, captivating social media feeds with its vibrant packaging and trendy appeal. However, beyond the aesthetics lies the true essence – the liquid itself. 

So, is this vodka another hype bubble, or does it live up to its claims? 

We tested Au Vodka, delving into its flavor profile, value proposition, and potential in crafting delicious cocktails. Join us as we unmask the truth and help you decide if this trendy spirit deserves a spot at your parties.

A Quick Look at Au Vodka

Before we delve into the intricacies, let’s take a bird’s-eye view of the different aspects of Au Vodka. Here’s a table summarizing its key features:

Overall Rating ★★★★★
Flavor ★★★★☆
Value ★★★★☆
Tasting Notes Black Pepper, Mint, Barley, Fruits.
Classification Vodka
Distillery Au Vodka, Wales, Great Britain.
Proof 80 (40% ABV)
Aged Unaged
MSPR $39.99 – $59.99 per 750ml.

Pros And Cons of Au Vodka

AU Vodka has gained popularity for its sleek design and affordability, but is it worth adding to your bar cart? This table summarizes the key advantages and disadvantages to help you decide:

Smooth and refined taste. Limited availability in some regions.
Modern and appealing packaging. Newer brand with less established reputation.
Versatile for cocktails. Some may find it too neutral or lacking complexity.
Crafted with premium ingredients.
Affordable price point.

What Is Au Vodka?

Au Vodka is a premium vodka, meaning it’s distilled multiple times — five times, to be precise — for a smooth and clean profile. This small-batch vodka is crafted in Wales and distilled five times from high-quality British wheat and water. The result is a spotless spirit, purified to let the flavors of any cocktail shine through brightly.

The first thing that grabs your attention is the striking gold bottle. Hand-metalized in Italy, it exudes a sense of luxury and sophistication. 

Founded in 2015 in the heart of Wales, Au has grown exponentially to become the UK’s most popular and sought-after vodka. It has also found a massive fan following outside its country of origin, especially across Europe and the United States.

The streamlined flavor profile provides a blank canvas for mixology magic. Au’s crisp smoothness uplifts bold bloody marys without overpowering the savory nuances. At the same time, its subtle character blends beautifully into citrus, herbal, or fruit-forward cocktails. 

Beyond the classic unflavored vodka, Au has expanded into infused flavors like raspberry, vanilla bean, and espresso. These compelling options offer adventure for the tastebuds, ideal for those seeking new dimensions. However, for purists, the unflavored original remains the finest reflection of AU’s quintessential spirit.

All in all, Au Vodka offers an appealing combination of affordability, quality, and modern appeal. Its clean taste and versatility make it an excellent choice for cocktail enthusiasts, especially those who appreciate luxury and a trendy aesthetic at a reasonable price. 

Whether you’re looking for a reliable base for your favorite cocktails or exploring the world of flavored vodkas, Au Vodka presents an intriguing option worth considering.

Is Au Vodka Real Vodka?

Yes, Au Vodka is indeed a real vodka, crafted with precision and care to meet the highest quality and purity standards. 

This premium spirit, made from high-quality British grain and pristine spring water, undergoes rigorous distillation to ensure exceptional smoothness and clarity. After distillation, it is high-pressure filtered to remove carbon-based impurities, further enhancing its purity and refinement.

It also has an 80 proof (40% ABV) – the standard alcohol content found in many other vodkas available on the market.

What Does Au Vodka Taste Like?

In its classic clear form, Au Vodka boasts a smooth and clean taste with subtle hints of mint, barley, or black pepper on the finish. The overall impression, however, is one of smoothness and neutrality. This makes it an excellent cocktail base, allowing other flavors to shine without being overpowering.

In addition to its classic clear variant, AU Vodka offers a tempting array of flavored options, each imbued with its unique taste profile and visual appeal. For example, the Au Vodka Pink Lemonade is a light pink-colored vodka that’s sweet and citrusy. It also has a lower alcohol content (70.4 proof or 35.25 ABV), making it ideal for creating light and summery cocktails.

There are many flavors to choose from, including black grape, bubblegum, raspberry, cherry, espresso coffee, and pineapple crush. Each offers a distinct taste experience and adds a vibrant splash of color to your cocktail creations, ranging from the bright hues of tropical fruits to the deep tones. Therefore, it can taste similar to things like Roku Gin.

What Is the Alcohol Content of Au Vodka?

Au Vodka maintains the standard alcohol content found in most vodkas, boasting an 80-proof (40% ABV) composition. This ensures a smooth and potent drinking experience, perfect for sipping neat or crafting delicious cocktails.

Is AU Vodka Good?

With its smooth and refined taste, Au Vodka stands out as a premium product. The crafting process, five-time distillation, and filtration deliver a clean and crisp flavor profile that appeals to casual drinkers and connoisseurs alike. Moreover, the unique packaging further adds to its appeal. 

In terms of value, Au has a competitive price range. The liquid quality surpasses many more expensive names, making it an excellent choice for stocking home bars on a budget. Whether you want to enjoy it neat, on the rocks, or use it as a critical ingredient in mixers, it will give you a satisfying drinking experience that combines quality, flavor, and value.

While vodka purists may still prefer a traditional brand like Ketel One or Belvedere, Au offers comparable smoothness at a fraction of the cost. It makes an excellent mixer for bloody marys and citrus cocktails. It also has a massive range of flavored versions like raspberry and espresso, opening up creative mixing potential.

From where we stand, Au Vodka is a worthy choice – a great spirit that can liven up cocktails, mocktails, and desserts. However, if you prioritize a well-established brand or a complex flavor profile, you might want to consider alternative options.

Is Au Vodka the Best Vodka?

Whether or not Au Vodka is the “best” vodka is subjective and depends on individual preferences and priorities. While it boasts several impressive features, claiming it as the absolute best would be an overstatement. 

It has its strengths – we don’t deny that. With its refined flavor profile, modern branding, and affordability, it certainly holds its own among other premium vodka brands. Still, the notion of “best” can vary significantly from person to person.

We recommend exploring other options, considering your preferences, and trying different vodkas to form your own informed opinion.

How Is Au Vodka Packaged?

Au Vodka stands out for its distinctive and modern packaging. The most striking element is the golden bottle — crafted from hand-metalized Italian glass — that captures attention and sets it apart from other vodkas on the shelf.

The label is minimalist and sleek, typically featuring the brand name in bold lettering and the specific flavor variety (if applicable). It’s inspired by the periodic table – where Au represents the chemical symbol for gold and its atomic number 79. This approach complements the clean lines of the bottle and allows the gold color to shine.

Additionally, the use of fine pewter labels, sourced from deep in the European hillside, adds a touch of sophistication and elegance to the packaging. It further enhances the brand’s premium appeal.

How Should You Drink Au Vodka?

Au Vodka provides exceptional versatility regarding recommended enjoying methods. Here are some of the best ways to appreciate this spirit:

  • Neat or on the rocks: Au Vodka can be enjoyed on its own, served neat in a chilled glass. This allows you to appreciate the vodka’s purity and smoothness, with its subtle notes of black pepper, mint, barley, and fruits shining through.
  • Classic cocktails: Au Vodka serves as an excellent base for classic cocktails, adding a touch of sophistication and elegance to each sip. Mix it into timeless favorites like the martini or vodka tonic for a refreshing and flavorful experience.
  • Signature cocktails: Get creative and experiment with Au Vodka in signature cocktails, highlighting its unique flavor profile. Try combining it with elderflower liqueur, fresh lemon juice, and sparkling wine for a light and refreshing libation.
  • Food pairings: Au Vodka also pairs well with various foods thanks to its versatile flavor profile. Enjoy it alongside appetizers like smoked salmon, sushi, or bruschetta for a sophisticated start to your meal.

If you want something light, you can choose the flavored versions of Au Vodka. They boast a slightly lower alcohol by volume (ABV) of 70.4 proof (35.2% ABV), making them ideal for cocktails, desserts, and mocktails.

How Much Does Au Vodka Cost?

Au Vodka falls within the mid-range price point for premium vodkas. The manufacturer’s suggested retail price (MSPR) for a 750ml bottle is between $39.99 and $59.99. However, the price can vary depending on the retailer, location, and ongoing promotions.

Tip: Online retailers like Speakeasy Co. and large liquor stores may offer competitive prices compared to smaller shops or bars.

If you prefer to enjoy Au Vodka at a bar or restaurant, the cost per serving may be higher due to additional expenses such as overhead costs, labor, and markup. A typical single serving might cost anywhere from $8 to $15 or even more, depending on the establishment, location, and drink type. 

Where Can You Buy Au Vodka?

Au Vodka is widely available at various retail locations, including liquor stores, specialty beverage shops, and online retailers. You can often find it featured on the menus of upscale bars, lounges, and restaurants that prioritize offering their patrons a diverse selection of premium spirits.

If you’re looking for a more convenient option, you can purchase Au Vodka on platforms like Speakeasy Co. and get it delivered directly to your doorstep. You can browse through a curated selection of spirits and read in-depth reviews and comparisons to make an informed decision.

Is Au Vodka a Good Gift?

Au Vodka can indeed make a fantastic gift for various occasions. Its sleek and elegant packaging, highlighted by the signature gold bottle, makes it visually appealing and impressive to present. 

Whether you’re celebrating a special milestone, expressing gratitude, or simply looking for a sophisticated gift for a vodka enthusiast, Au Vodka’s modern, minimalist, and unique presentation will leave a lasting impression.

Alternatives to Au Vodka

When it comes to vodka, you’ll always have options. Here are some of the best alternatives to Au Vodka that you can use to spruce up your parties:

  1. Bayfront Vodka: Crafted on the Oregon Coast, Bayfront offers a clean, easy-drinking experience, perfect for cocktails. It pairs well with various ingredients without overpowering them, allowing other flavors to shine.
  2. OYO American Character Vodka: Made from Ohio wheat, OYO features rich vanilla and honey tones, ideal for sipping or mixing. It offers a refined drinking experience that belies the modest price tag.
  3. Florida Cane Vodka: Distilled entirely from 100% Florida-grown sugar cane, Florida Cane is smooth and clean. It has a subtle sweetness and fresh, floral notes that are great for sipping or mixing.

These are just a few options. Remember, the best alternative for you depends on your individual preferences and priorities. When choosing, consider factors like price, taste profile, availability, and brand image.

Au Vodka – A Toast to Excellence

three shot glasses of vodka by hand holding shot glass of vodka on bar

As we raise our glasses to the world of premium spirits, Au Vodka emerges as a shining star among its peers. Its impeccable craftsmanship, distinct flavor profiles, and stunning presentation make every sip a memorable experience.

So, here’s to the golden wonder —  Au Vodka — a true symbol of elegance and unparalleled taste. Raise your glass and savor the experience. 

Cheers to the finer things in life.

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