Play Hard seltzers are a line of ready-to-drink vodka seltzers sold in cans and crafted by the Playboy brand. The cans feature the brand’s iconic Playboy Bunny logo, and the flavors of the vodka seltzers are bright, fruity, and refreshing. Our article will give you more details on Play Hard seltzers including different varieties, alcoholic content, and the best ways to enjoy this uniquely branded vodka seltzer.
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Play Hard Seltzer: An Introduction
Play Hard vodka seltzer is a vodka seltzer can that falls in the category of ‘ready-to-drink’ beverages. Hard seltzers are their own category of beverage these days, and Play Hard aims to stand out by crafting its vodka seltzers with gluten-free vodka, fresh sparkling water, and a range of different refreshing fruit flavors.
The appearance of Play Hard Seltzer is very similar to other vodka seltzer cans on the market, with the exception of Play Hard having the signature Playboy bunny logo front and center on the cans. Many people perceive Play Hard Seltzers as having a new, unique spin on a modern-day classic.
What Is the Alcohol Content of Play Hard Vodka Seltzer?
The alcoholic content of Play Hard Seltzer is 4.5% ABV, meaning the drinks have a proof of about 9. This is similar to other hard seltzers and vodka seltzers on the market, as these drinks are more light and refreshing than they are seriously boozy.
What Is the History of Play Hard Vodka Seltzer?
Playboy was founded in 1953 by icon Hugh Heffner, and Playboy magazine has earned itself an iconic place in history. Playboy continued releasing prints of its magazine until 2020, when publication stopped, and Playboy decided to go a different direction with both its branding and the products it produces.
PLBY Group, Inc. is the group behind Play Hard vodka seltzer, and this group is responsible for expanding the Playboy brand and working to appeal to younger generations such as millennials and Gen X. With this in mind, Playboy entered the ready-to-drink seltzer market around 2023 with a line of uniquely branded vodka seltzers available in three flavors.
The development of Play Hard seltzers included picking an art style that gives a callback to 1989 Andy Warhol art, and the ingredients and caloric content reflect the modern-day consumer for lower calorie drinks.
Where Is Play Hard Seltzer From?
Play Hard seltzer is produced in California, and this is also where the brand of seltzers was developed, as PLBY Group, Inc. is currently headquartered in the California area.
When Was Play Hard Seltzer Created?
Play Hard seltzers hit the market around 2023 and have since found plenty of retailers and collaborations with other drink brands around the United States. The drink was first developed sometime around the end of 2022 or early 2023.
What Types of Play Hard Vodka Seltzers Are There?
Play Hard vodka seltzer has four main varieties available - Mango Dragon Fruit, Grapefruit Yuzu, Pineapple Passion Fruit, and Apple Prickly Pear.
Play Hard Apple Pricky Pear Vodka Seltzer
This Apple Prickly Pear flavor has crisp apple notes and the subtle sweetness of prickly pear to create an overall refreshing but not too overpowering seltzer.
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Play Hard Pineapple Passion Fruit Vodka Seltzer
Perfect for fans of tropical flavors, this Passion Fruit seltzer variety is bright, fruity, and somewhat tangy.
Play Hard Mango Dragon Fruit Vodka Seltzer
Juicy mango combines with the exotic and refreshing flavor of the dragon fruit to create a tropical-inspired Mango Dragon Fruit vodka seltzer.
Play Hard Grapefruit Yuzu Vodka Seltzer
A great choice for fans of citrus flavors, bright and tangy grapefruit combines with the zesty bite of yuzu in this Grapefruit Yuzu vodka seltzer.
What Ingredients Are in Play Hard Seltzer?
Play Hard Seltzer has the base ingredients of gluten-free vodka, sparkling water, and natural flavors. The exact flavors added vary depending on the variety you are enjoying, and Play Hard incorporates both all-natural ingredients and fruit juices in its seltzers.
How Much Does Play Hard Seltzer Usually Cost?
Play Hard seltzer tends to be on the higher end of the ready-to-drink scale, and this vodka seltzer will cost you around $25 for an eight-pack. The variety eight pack is the easiest to find, and the single-flavor packs are slightly more difficult to purchase.
In a bar or a restaurant, you can expect to pay a more premium price for a single can of seltzer in your area. That may be anywhere from eight dollars to $14 per can, depending on your location and the establishment you are visiting.
What Is the Best Way to Enjoy Play Hard Seltzer?
The best way to enjoy Play Hard vodka seltzer is simply out of the can. This beverage is designed to be ready to drink, and you should enjoy it cold. Chilled Play Hard vodka seltzer can be enjoyed by itself, or you can pair it with a range of different foods. This beverage is commonly seen as more of a summer drink, so you may want to enjoy it with BBQ, crisp salads, and bright, fruity desserts.
We don’t recommend mixing your Play Hard seltzer with any other kind of mixer or liquid, as this may ruin the flavor of the ready-to-drink beverage you are planning to enjoy.
How to Choose a Good Play Hard Vodka Seltzer
Fortunately, choosing a good Play Hard vodka seltzer isn’t too difficult. We recommend starting with the variety pack of this brand's seltzers, which allows you to sample all four flavors and decide on your favorite. From there, you can keep purchasing the variety pack as needed or order one of the packs of a specific flavor to have on hand whenever you need a refreshing vodka seltzer.
Where Can You Find Play Hard Seltzer?
Play Hard seltzer isn’t available in all markets, and you may need to visit a specialty retailer to purchase this drink. You can search online using the Play Hard seltzer website for stores near you that carry it, or you can order a pack of Play Hard vodka seltzer directly from the website.
You may also be able to find Play Hard seltzer in a more upscale bar or restaurant that carries a variety of ready-to-drink cans and seltzers.
Play Hard Seltzer FAQs
Play Hard Seltzer is an interesting addition to the many vodka seltzers on the market today. Our answers to the most frequently asked questions about Play Hard seltzer can help you understand more about this beverage.
Is Play Hard Seltzer a Malt Beverage?
Unlike other types of seltzers on the market, Play Hard is a vodka seltzer product. This means that it is crafted with vodka and sparkling water rather than a neutral malt base to create the alcoholic content of the drink.
Is Play Hard Seltzer a Limited Edition Product?
Play Hard seltzer is not a limited edition product, and the four flavors currently available of Play Hard seltzer are seen as the baseline for this beverage. However, Play Hard may release certain limited-edition products and varieties in the future as the brand grows.
Is Play Hard the Same as Playboy?
Play Hard is a brand created by PLBY Group, Inc. and the Play Spirits line of the brand. So, while Play Hard is connected to the Playboy brand, something that can be seen with the Playboy bunny logo on each of the cans, it is not exactly the same as Playboy.
Is Play Hard Seltzer Low Calorie?
PLBY Group, Inc. knows how important lightweight and lower-calorie ready-to-drink options are for many people today, and the Play Hard brand embraces this. Each 12-ounce can of Play Hard vodka seltzer features 3g carbs, 110 calories, and an ABV of 4.5%.
Does Playboy Make Any Other Beverages?
While Play Hard vodka seltzers are among the most accessible ready-to-drink products PLBY Group, Inc. produces, the brand is no stranger to producing alcohol with unique designs and flavors. The brand initially released Rare Hare spirits in 2022, with a line of higher-end bourbons being released every so often under the branding of Rare Hare.
Play Hard Seltzer: A Playful Addition to the Market
Play Hard seltzer is a unique addition to the market of ready-to-drink vodka seltzer beverages, and the Playboy brand is making a name for itself with its first foray into seltzers. There are four main flavors available from the Play Hard brand, and eye-catching can designs set this beverage apart from the others on the market today.
The next time you are shopping for a refreshing vodka seltzer, you can give Play Hard seltzers a try to experience all this beverage has to offer.
