Island Company Rum Re-Launches Its ‘Luxury Rum’ Into Multiple States
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The brand spent the last 12 months restructuring strong supply chain routes, financing, merchandise design and setting up distribution in California, Florida, New York and New Jersey. Island Company reopened its relationship with Total Wine for presence across all of Florida and is reopening its luxury resort market and key off-premise retailers in high-end locales. An online relationship has been created with Speakeasy Co to sell directly from its website, and relationships with Drizly, Flaviar and Caskers are in place to deliver direct to consumers across the USA."