In October last year, we announced the exciting new partnership lab ‘Fusion by Diageo’, with the ambition of identifying leading innovators to co-develop the next generation of digital products.
After receiving hundreds of applications from trailblazing, innovative brands, Fusion whittled down the applicants to just 17, marking the inaugural cohort of Fusion alumni to embark on the 13-week journey.
The theme of the first cohort is ‘Celebrate at Home’, with participants exploring new frontiers in how people unwind, experiment, and entertain in their own spaces.