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Four Successful Elements of Celebrity and Premium Spirits Collaborations


"Business is booming for premium spirits, and celebrities are acquiring a taste for the trend. 

The global premium spirits market was valued at $157.9 billion in 2022 and is predicted to expand at a compound annual growth rate of 10.4% to reach $315.7 billion by 2029, according to data from Maximize Market ResearchAnalysis from IWSR, a market research firm specializing in the beverage industry, shows that premium spirits consumption tends to display resilience despite economic fluctuations, including slow, positive volume growth during recessionary periods."


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