Industry Resources

Marketing in the Age of Influencers: Navigating the Landscape of Influencer Marketing
In today's digital era, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. With the rise of social media and the popularity of...
Marketing in the Age of Influencers: Navigating the Landscape of Influencer Marketing
In today's digital era, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. With the rise of social media and the popularity of...

The Power of Engagement: Boosting Sales as an Alcohol Brand in 2023
In today's digital age, social media has become an indispensable tool for businesses across industries to connect with their audience and customers. For alcohol brands, the significance of engaging with...
The Power of Engagement: Boosting Sales as an Alcohol Brand in 2023
In today's digital age, social media has become an indispensable tool for businesses across industries to connect with their audience and customers. For alcohol brands, the significance of engaging with...

Collecting Data in a Cookieless World: Strategies for Gathering Consumer Insights
By Sommer Burbank The digital landscape has undergone a significant transformation in recent years, with privacy concerns and stricter regulations challenging the traditional methods of collecting consumer data for targeted...
Collecting Data in a Cookieless World: Strategies for Gathering Consumer Insights
By Sommer Burbank The digital landscape has undergone a significant transformation in recent years, with privacy concerns and stricter regulations challenging the traditional methods of collecting consumer data for targeted...

Planning Your Content With a Marketing Calendar
Marketing is a vital component of any successful business, and keeping it organized can be challenging. One tool that businesses can use to streamline their marketing efforts is a marketing...
Planning Your Content With a Marketing Calendar
Marketing is a vital component of any successful business, and keeping it organized can be challenging. One tool that businesses can use to streamline their marketing efforts is a marketing...

Paid Media Creative Vs. Organic Media Creative: The Key to Dual Success
In the marketing world, images play a crucial role in attracting and engaging customers. Whether it's for advertising and paid media or organic posts, the creative used can have a...
Paid Media Creative Vs. Organic Media Creative: The Key to Dual Success
In the marketing world, images play a crucial role in attracting and engaging customers. Whether it's for advertising and paid media or organic posts, the creative used can have a...

The Rise of Micro-Influencers and How to Utilize Them in Your Marketing Strategy
With the rise of influencer marketing, businesses are now shifting towards collaborating with social media influencers to reach a wider audience. Let's dive into a few ways ways in which...
The Rise of Micro-Influencers and How to Utilize Them in Your Marketing Strategy
With the rise of influencer marketing, businesses are now shifting towards collaborating with social media influencers to reach a wider audience. Let's dive into a few ways ways in which...